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Research reports

Qualitative research on Handifish advertising

This research was undertaken to check out the communicationand appeal of the 'Jacques Cousteau' film, to assess whetherthe approach it represents is the optimum form for thenational extension. The research was done in the Londonarea where housewives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 8, 1975
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Citation

, C. (1975a, February 08). Qualitative research on Handifish advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-handifish-advertising


Research reports

Qualitative research on Hai Karate TV advertising

Qualitative research (4 group discussions) was undertakento examine the new Hai Karate advertising strategy withregard to the new execution 'Just a Dab' prior to proposedscreening in the Lanes TV area. About this collection: Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1975
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Citation

, C. (1975a, January 08). Qualitative research on Hai Karate TV advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-hai-karate-tv-advertising


Research reports

Qualitative research on two new commercials and 'Our Way' theme

The research was required to test the two commercials,firstly to check that there were no negatives whichwould make them unsuitable to go on air and secondlyto examine reactions to the 'Our Way' theme, what effect it had on the commercials, and to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 13, 1974
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Citation

, C. (1974a, December 13). Qualitative research on two new commercials and 'Our Way' theme. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-two-new-commercials-and-our-way-theme


Research reports

Makin commercial research

In June-July of this year, a series of group discussions wascommissioned as part of a larger research program, designedto provide a comprehensive evaluation of the effect of the newManikin campaign. As a consequence, two new commercials ('Beach'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 6, 1974
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Citation

, C. (1974a, December 06). Makin commercial research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/makin-commercial-research


Research reports

Report on qualitative research on a PLJ television commercial

Masius Wynne Williams and Darcy McManus have produced a15-second television commercial for PLJ on the theme ofthe 'taste bud rationale'. The objective of the research reported here was toassess responses to the commercial in terms of itsmeaning and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 18, 1974
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Citation

, C. (1974a, April 18). Report on qualitative research on a PLJ television commercial. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-a-plj-television-commercial


Research reports

Research on new Fox's Glacier Mint advertising

A new commercial - 'Secretary' -has been prepared forTV Advertising of Fox's Glacier Mint. It combinesaspects of the existing Fox and Bear cartoon with a livesequence of a secretary. The general objectives of thisresearch were to explore reactions to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 8, 1974
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Citation

, C. (1974a, April 08). Research on new Fox's Glacier Mint advertising . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-on-new-fox-s-glacier-mint-advertising-


Research reports

Qualitative research report on oil of Ulay press advertising

As a result of a complete change in approach in Oilof Ulay print advertising, research was required toevaluate attitudes towards the new advertisements,in relation to:1. The old-style advertising including theinterim campaign and;2. Competitive...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 18, 1974
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Citation

, C. (1974a, March 18). Qualitative research report on oil of Ulay press advertising . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-report-on-oil-of-ulay-press-advertising-


Research reports

Advertising effectiveness study 3100 copier

Rank-Xerox (U.K) Ltd. launched a new, mobile copyingmachine - the 3100 - in Manchester at the beginning ofFebruary 1974. An initial advertisement ran in theCity edition of the "Guardian" at that time and arevised advertisement appeared on March 7th,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1974
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Citation

, C. (1974a, March 01). Advertising effectiveness study 3100 copier. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-effectiveness-study-3100-copier


Research reports

Qualitative research on Kleenex Flair advertising

The main objective of the research was to establishwhether and to what extent the new Kleenex Flaircampaign was meeting the creative and advertisingobjectives. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 15, 1974
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Citation

, C. (1974a, February 15). Qualitative research on Kleenex Flair advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-kleenex-flair-advertising